Advertising and sales promotion are the effective elements of the promotion mix. By large the companies now focus and invest more in advertising. Due to the invention of various technological developments, it has become more important for all the companies to work on the effective advertising strategies with the help of the digital media. To grab the wide market it is essential for the companies to devise various sale promotion techniques too. This program will help the learners to have a deeper understanding of the basics of advertising, its process and the various techniques. Learners will also have an in-depth understanding of the techniques involved in sales promotion.