Certificate in Consumer Behaviour


  • Understand the basic concepts of consumer behaviour along with its application in purchase decisions
  • Examine and explore the reasons and motives for consumer buying behavior
  • Investigate and probe the relationship existing between internal and external influences like psychological, social and cultural drives and consumer buying behaviour
  • Discover the dynamics of human behaviour and the factors influencing consumer buying / decision making behaviour


Consumer behaviour is a field of study that focuses on the individuals, groups and organizations and the processes that the consumers use to choose, procure and use the products or services. Consumer behaviour as a specialized branch of study incorporates the concepts from psychology, sociology, anthropology, marketing, economics, behavioural sciences, decision making science and the core management.

Additional information


3 Months


Certificate of Completion


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