Certificate in Marketing Management


  • The primary objective of this course is to explain the theory and practice of marketing management enabling the students to appreciate the need to be holistic and customer centric while designing and implementing marketing programmes in today’s competitive global economy.
  • The course will guide the students in crafting the marketing mix systematically.
  • The course will focus on frameworks and tools for market segmentation, targeting and positioning for successful brand building.
  • The course will throw light on the dynamics of new marketing realities and will provide insights on how marketers create, communicate and deliver value to the customers profitably.


This course introduces the theory and practice of marketing. It examines the role of marketing in an organization and society. It focuses on the importance of understanding customer needs and satisfying them profitably. This course will shed light on how the dynamics of market forces in the business environment can create an impact in the market.

Additional information


2 Months


Certificate of Completion


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