Courses

Certificate in Product Planning

$300.00

  • Discuss the concept and stages of product life cycle in an organization
  • Learn the marketing strategies at each stage of new product development
  • Develop a New Product Development (NPD) Plan for a new product or service concept by applying the new product development framework utilized throughout the course
  • Discuss the brand elements, brand strategies, brand identity, brand equity, brand loyalty and brand valuation
  • Ethics to be followed in branding

Description

This course aims to empower students with knowledge and capacities to understand and analyze product, brand and branding management, from a corporate and consumer perspective. It also helps to assess and evaluate the quality of different models and techniques through case analyses, exercises and class discussions.

Additional information

Duration

3 Months

Certificate

Certificate of Completion

Reviews

There are no reviews yet.

Be the first to review “Certificate in Product Planning”

Your email address will not be published. Required fields are marked *

X