Certificate in Product Planning


  • Discuss the concept and stages of product life cycle in an organization
  • Learn the marketing strategies at each stage of new product development
  • Develop a New Product Development (NPD) Plan for a new product or service concept by applying the new product development framework utilized throughout the course
  • Discuss the brand elements, brand strategies, brand identity, brand equity, brand loyalty and brand valuation
  • Ethics to be followed in branding


This course aims to empower students with knowledge and capacities to understand and analyze product, brand and branding management, from a corporate and consumer perspective. It also helps to assess and evaluate the quality of different models and techniques through case analyses, exercises and class discussions.

Additional information


3 Months


Certificate of Completion


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